Digital Commerce 360：2024年零售商CTV绩效衡量终极指南报告（英文版）

As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology gets better every year, and not only is it now possible to tie ad performance back to traditional digital channels, you can also do it with the most effective ad channel around: Connected TV (CTV). Retailers can both tie results back to CTV