MMA：2025年MMA的全面人工智能营销测量框架报告（英文版）

As artificial intelligence (AI) becomes increasingly integrated into marketing strategies, establishing a clear framework for measuring the success and impact of these initiatives is necessary to validate which tools and use cases to prioritize. This guide provides marketers with a comprehensive approach to defining key performance indicators (KPIs) and metrics, setting baseline measurements, monitoring progress, and conducting audits to assess business impact and adherence to responsible AI