AdRoll：2024年后第三方Cookies时代的零方和第一方数据策略指南报告（英文版）

The planned shift away from third party cookies on Chrome has been looming over digital advertising for years. As we approach the eventual lessening of cookies, the prospect can be a bit unnerving. What does this mean for my business? Will my campaigns continue to run? What can I do to prepare to ensure the best outcome for my business? While one technical aspect of digital advertising is being changed, the core requirement of showing the right ad, to the right audience, at the right time sti