Digital Commerce 360：2024年零售和B2B行业社会影响力营销的新职责研究报告（英文版）

Recently, a 2024 survey of online shoppers by Digital Commerce360 and Bizrate Insights spotlighted just how difficult it can befor online retailers to pursue sustainability goals. While 81.3% ofshoppers said they are motivated by whether a merchant offersfree shipping,just 4.9% said they consider sustainable delivery!practices when choosing where to buy.

These responses present a quandary from a business perspective.However, many successful companies in retail and B2B ecommerceare hard