USC Annenberg：2024全球传播报告（英文版）

The 2024 Global Communication Report, “The Balancing Act,” continues our four-year look into purpose, social causes, and the role of the communicator in organizations and as counselor. This year’s report reviews findings from our February 2024 survey — conducted in partnership with Myriant by United Minds — of public relations professionals, investors, employees of large companies, and consumers. It reviews how companies are increasingly expected to engage with social issues beyond their immedia