RollWorks：2024年营销与销售协同：以ABM驱动收入增长的终极指南（英文版）

Let's face it: marketing and sales misalignment isn't just a nuisance—it's a revenue killer. And if you're reading this, chances are you're feeling the pain. Did you know that misaligned sales and marketing teams cost businesses $1 trillion each year due to lost sales and wasted marketing efforts? Talk about a wake up call. The harsh truth? If your marketing and sales teams aren't in lockstep, you're not just leaving money on the table—you're practically set