Optimove：2023年博彩玩家在iGaming营销中的偏好报告（英文版）

Gambling frequency and type: iGaming operators should recognize the strongand frequent engagement of their users, with 85% gambling weekly, 56% gamblingdaily, and a significant 76% preferring sports betting. At the same time, operatorsmust accommodate the 70% engaging in casino games to provide awell-rounded gaming experience.

Sports betting: The survey indicates that live betting is the top choice for 56% ofrespondents, with 70% preferring single bets. Competitive odds and payouts driv