Emarsys：2024年消费品全渠道营销报告：提高消费者参与度的10种方式（英文版）

Today’s market is highly competitive and digitally driven, with consumers demanding personalized experiences across channels. Your consumers’ attention is difficult to capture, as they seek out product information, reviews, and offers whether they’re in store or online. Consumers also expect you to respect their privacy, support sustainability, and understand who they are as individuals. Isn’t that too much to ask of a consumer products (CP) brand? Well, consumers certainly don’t think so. Ac