YouGov：2024超越信息流：英国社交媒体格局报告（英文版）

This report leverages 52-weeks of survey data from YouGov Profiles to reveal social media time spent, reasons for using social media, and television versus social media as a news source. We explore how user demographics shift between each social media platform – as well as sharing noteworthy attitudes to advertising, safety and integrity. In addition, this report leverages YouGov BrandIndex to discover the top 10 brands among users of each social network, based on difference to purchas