Smartsheet：2025年市场脉动报告：弥合营销工作与商业影响之间的差距（英文版）

Marketing and creative professionals are key players in any modern business. They bring brands to life through compelling content that engages audiences and drives action, while adapting quickly to meet shifting campaign goals in a fast-paced market. However, they’re often also expected to demonstrate how their work is driving business impact, which adds pressure to prove their strategic value within an organization. To better understand the challenges marketing and creative professionals are