DISQO：2025年广告效果基准报告：基于1650+广告活动的全漏斗、跨平台测量（英文版）

Advertising success depends on understanding impact across every touchpoint. DISQO’s Brand Lift and Outcomes Lift products provide a single-source, identitybased approach to measurement—capturing brand sentiment and digital behaviors across platforms, media partners, and in-market creative. Our deterministic, first-party data eliminates blind spots, giving advertisers a complete view of ad exposure, sentiment shifts, and behavioral outcomes across search, site visits, and online shopping acti