麦肯锡：2025年“战略冠军”企业致胜之道：战略设计、动员与执行研究报告（英文版）

These two challenges have taken a toll on the quality of corporate strategies. In a 2024–2025 survey, only 21 percent of executives reported that their strategies passed four or more of the Ten Tests of Strategy—a 40 percent drop from a decade and a half earlier.3 Not surprisingly, strategists are feeling the pressure. In 2022, 42 percent of survey respondents said they were struggling to achieve the level of impact they desired. 4 Yet the rewards for delivering breakthrough strategies have n