Circana：解锁2025年营销衡量的未来报告（英文版）

And when it comes to marketing measurement, we foresee renewed interest in unified marketing measurement led by a novel solution that connects data sources in ways never connected before. The future of measurement is the ability to accurately measure and map the customer journey by unifying disparate data sources and measurement methodologies. Taking this approach puts the customer back at the center of measurement, helping marketers prioritize the critical channels and KPIs that drive growth