IBM商业价值研究院：2024投资回报术：混合设计助力提高技术投资回报率研究报告（英文版）

By 2026, 40% of total revenue for the largest 2,000 organizations globally will be generated by digital products, services, and experiences.1 Are we seeing the last vestiges of analog? It’s looking like it. Sure, we still need sleep, sustenance, and oxygen, but beyond corporeal necessities, much of our world is going digital. This digital gold rush isn’t just about going online—it’s about a fundamental shift in how businesses interact and innovate. Forget lengthy product development and innov