ANA：2025年人工智能营销转型：差异化进程下的分层演进报告（英文版）

The marketing industry stands at a historic inflection point in its technological evolution, with artificialinteligence (Al) transitioning from an experimental technology to a fundamental business imperative.The ANA's 2024 comprehensive Generative Al survey reveals a significant and potentially wideningdivide between organizations successfully integrating Al and those at risk of faling behind.

The research identifies three distinct tiers of Al adoption emerging in the market: Leader