Forsta：2024年研究机构AI增效战略白皮书：破解焦虑迷思的五大实施框架与效率革命路径（英文版）

The launch of ChatGPT in late 2022 kicked of the Generative AI Era. There followed an explosion of AI startups, a deluge of media stories and a frantic efort by businesses to grapple with the implications.In the research and insights industry, agency leaders have experienced the full range of emotions: excitement about the potential upside from software tools; anxiety over the long-term commercial impacts; and bewilderment at the sheer number of AI solutions coming to markeAgencies should