MMA：2024年数据隐私现状报告-隐私的三种流派以及人工智能时代PET的兴起（英文版）

As data continues to shape the landscape of marketing, understanding privacy implications is a vital concern for industry leaders. MMA Global, in collaboration with AppsFlyer, embarked on a thorough benchmarking study to explore the complex landscape of Data Privacy. Engaging 150 senior marketers across various sectors, the study provides a view of the current state and future trajectory of Data Privacy and introduces a new comprehensive framework to approach privacy as a source of competitiv