Razorfish&GWI：2024年全球阿尔法世代（Alpha世代）洞察报告（英文版）

险。Razorfish partnered with research company GWI to create a global survey and conduct quantitative interviews exploring Alphas’ attitude toward hobbies, learning, brands, and trustworthiness. The sample included 3,474 Alpha respondents and their parents, based in nine markets across the globe. To make comparisons between this generation and older ones, we incorporated secondary research to enhance our analysis.