Circana:2024年第四季度美国便利店(C-store)市场格局报告(英文版).pdf |
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CPG Dollar Sales and Market Share • Convenience channel dollar sales declined 0.5% YOY in Q4 2024, while MULO+ grew 2.8% YOY, leading to a decline in c-store dollar share of MULO+C from 14.4% to 14.0%. • For total 2024, convenience’s MULO+ dollar share dropped from 15.4% in 2023 to 14.9%. CPG Unit Sales and Pricing • MULO+ outperformed c-stores in unit sales for Q4 and total 2024. Convenience channel units declined 3.7% YOY, while MULO+ saw a 0.9% YOY increase. • Price per unit in c-stores ro
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