艾意凯咨询（L.E.K.）：2025年健身市场状况研究报告（英文版）

The fitness industry enters 2025 with strong tailwinds, building on multiple years of sustained growth and transformation. Following the pandemic-era disruptions and inflationary headwinds, 2024 marked a year of operational normalization and strategic evolution. Rather than reverting to old habits, consumers are redefining what fitness means—embracing a broader vision of health that blends physical training with mental well-being, recovery and lifestyle optimization. Health club membershi