黑天鹅数据：2022年更快、更精简、更具预测性_现代创新阶段门流程报告（英文版）

How do you achieve higher ROI? At PepsiCo, where in a previous role I helped define and standardise the research steps within the stage gate process, there was a function called ‘Commercialisation’. Led by Garry Clancy, one of the primary responsibilities of this function was to manage and run the stage gate process – of which research is just one input. Garry had a simple way to explain how we increase innovation ROI: