Innovid：2024年快速消费品（CPG）广告洞察报告（英文版）

The 100% digital future of television is imminent. Amazon Prime, Apple TV+, Netflix, and other streamers have announced adsupported subscription tiers. Live sports are moving to streaming, and you can bet advertiser dollars will move there as well. Marketers will spend more than $40 billion on CTV advertising in 2027, according to eMarketer projections. To help advertisers stay competitive, in the following report Innovid has analyzed 380 billion video advertising impressions across verticals