YouGov:2024年美国圣诞节送礼趋势报告:消费者行为与偏好深度洞察(英文版).pdf |
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Getting into the spirit: Of the 82% of Americans that celebrate Christmas, 42% typically buy gifts for 6 people or more. 11% buy for 11-20 people. 2. The festive price tag: Christmas gifters in America spent $368 on average last year. 3. In the St. Nick of time: Men are more likely to be last-minute shoppers than their female counterparts, with 36% of male Christmas gift buyers starting their gift shopping in the month before Christmas (compared to 29% of women). 4. Ho-ho-how Americans
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