Optimove：2022年消费者节日购物调查报告（英文版）

48% will only shop at stores/sites they have shopped at in the past Almost half of U.S. consumers surveyed (48%) responded that they would only shop at stores/sites they have shopped at in the past this holiday season. Yet, 61% said that a price or sale would motivate them to shop at a place that was not planned. And 82% said that price was more important than service in shopping. Related results were that 32% of shoppers said that recommendations from a retailer, based on the shopper’s previ