Brightspot：2025年内容趋势报告：领航行业变革与持续领先的全景战略指南（英文版）

Let’s not sugarcoat it: the demands on content teams are higher than ever. Budgets are tight, timelines tighter and the expectation to deliver remains sky-high. Yet, in these challenges lie opportunities. Businesses that learn to do more with less — adopting modular strategies, leaning on automation, innovating with GenAI and relying on data to make smarter choices — will come out on top.