Wunderkind:弥合分析差距:2025年从业者调查见解报告(英文版).pdf |
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Frequent monitoring suggests that marketers are under immense pressure to track and report performance, but constant checking does not equate to actionable insights. The high percentage of daily and multiple-timesper-day monitoring indicates that many teams may be reacting to short-term fluctuations rather than identifying meaningful long-term trends. This reactive approach can lead to over-corrections in strategy, inefficient use of resources, and an overall lack of confidence in attribution
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