DoubleVerify：2025年全球流媒体趋势报告：基于消费者与广告商视角（英文版）

Streaming TV continued its rapid ascent in 2024; DV video ad monitoring on connected TV (CTV) grew 66% year-over-year across the globe, solidifying its role as a premium, highgrowth channel for advertisers. Yet, even as dollars pour in, persistent challenges — such as lack of transparency, viewability issues and fraud — continue to drive media waste and undercut performance. Despite these challenges, advertiser confidence remains strong. Brands are responding to shifting consumer behavior, wi