尼尔森IQ：2024年全球Z世代支出报告（英文版）

Gen Z — or as its spending habits and patterns will show, “Spend Z” — is the generation to track today and for years to come. Almost 25% of the population, Gen Zers are a global force set to bring the most money to the consumer spending class by 2030. If you’re going to grow with Gen Z, you’re going to need a full view of what’s now and what’s next.