dentsu电通：2025年电通体育与娱乐趋势报告（英文版）

CONSTANT ENGAGEMENT THROUGH IP Approximately 600 million emojis and stickers are shared each day in China. The use of stickers with popular IP characters has become a key element in the daily interactions of young individuals, serving both as a channel for emotional expression and a means to share common feelings. PERSONALIZED WORKSPACE A rising trend among young workers is the decoration of their work areas, providing a means to alleviate stress and showcase their emotions. The topic of “wor