Attest：2025年英国消费者趋势报告-未来见解（英文版）

AI has hit the scene in a big way with the likes of Chat GPT Search, Copilot and Perplexity, and adoption among younger consumers is happening rapidly.Our data shows that 37% of UK consumers under 40 years of age use AI at least half of the time they do a search - that’s twice as many as the 16% of over 50s who frequently use an AI search engine. Among younger consumers, habitual use of AI for search (used “most” or “all” of the time) stands at 21%, which shows how quickly new behaviours can bec