Audacy：2025年音频广告测量技术演进与营销应用策略手册（英文版）

See how well your radio ads motivate listeners to learn more about your products, research, and get connected with your brand by visiting your site. HOW IT WORKS: Minute-by-minute website visitation patterns are analyzed and compared to broadcast air times to show adimpacted lift. KPIs: Site traffic, landing page traffic, creative performance, daypart & day of week performance