Skai：Advertising Trends：2025年第二季度季度趋势报告（英文版）

For over 15 years, Skai’s Quarterly Trends Report has tracked the shifts, signals, and surprises shaping digital advertising. This edition continues that tradition—grounding Q2 2025 performance in context so marketers can navigate what’s happening now and plan for what’s next. If economic uncertainty was weighing on marketers this quarter, it didn’t show. Retail media climbed another 18% year-over-year, paid search held steady, and social spend showed early signs of rebound, all while teams oper