Circana：2025年专业级目标设定：精准提升你的活动效果报告（英文版）

Media audience targeting in general merchandise industries has been shaped by the acceleration of Al-drivensegmentation, the expansion of retail media networks, and the ongoing impact of privacy regulations. Brands havedoubled down on first-party data strategies, leveraging loyalty programs, direct-to-consumer channels, and clean-roomcollaborations to maintain targeting precision. Al and machine learning have plaved a larger role in predictive audiencemodeling, enabling real-time optimization