Infillion:2023年吸引多元文化观众:研究、洞察和创意策略,以实现跨文化群体的品牌信息传递报告(英文版).pdf |
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What would you do in this situation? Would you complain, or maybe send the meal back? Would you leave a poor review, or ask to see a manager? All of these are valid responses, because paying for 100% of a product and only getting 60% of that product is bad business, regardless of the transaction. Yet, that’s not how we treat it in the ad industry. Not only is this practice accepted, but it is, in fact, often rewarded. That’s because only 60% of the U.S. population identifies as non-Hispanic C
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