Skai：2024年全漏斗零售媒体营销公式：营销人员策略手册（英文版）

Today’s consumers enter and exit the buying journey at any point, and, in a channel like retail media, a conventional marketing approach can’t keep up. Full-funnel retail media has been a topic of conversation for some time as a way to better align with this new market reality, but little has been written on how to implement it effectively. Within these pages, you’ll find a clear and actionable, full-funnel framework to retail media that actively engages consumers at every touchpoint in order