Learn the core principles of digital analytics, including how to build a useful measurement plan for your business and how to get started with Google Analytics.

教程列表：

Digital Analytics Fundamentals - Lesson 1.1 Course overview

Digital Analytics Fundamentals - Lesson 2.1 The importance of digital analytics

Digital Analytics Fundamentals - Lesson 2.2 Core analysis techniques

Digital Analytics Fundamentals - Lesson 2.3 Conversions and conversion attributi

Digital Analytics Fundamentals - Lesson 2.4 Creating a measurement plan

Digital Analytics Fundamentals - Lesson 3.1 How Google Analytics works

Digital Analytics Fundamentals - Lesson 3.2 Key metrics and dimensions defined

Digital Analytics Fundamentals - Lesson 4.1 Creating an account

Digital Analytics Fundamentals - Lesson 4.2 Understanding your account structure

Digital Analytics Fundamentals - Lesson 4.3 Setting up basic filters

Digital Analytics Fundamentals - Lesson 4.4 Setting up goals and ecommerce

Digital Analytics Fundamentals - Lesson 4.5 Collecting campaign data

Digital Analytics Fundamentals - Lesson 5.1 Reporting overview

Digital Analytics Fundamentals - Lesson 5.2 Audience reports

Digital Analytics Fundamentals - Lesson 5.3 Acquisition reports

Digital Analytics Fundamentals - Lesson 5.4 AdWords reports

Digital Analytics Fundamentals - Lesson 5.5 Behavior reports

Digital Analytics Fundamentals - Lesson 5.6 Custom reports and dashboards

Digital Analytics Fundamentals - Lesson 6.1 Goal Flow report

Digital Analytics Fundamentals - Lesson 6.2 Ecommerce reports

Digital Analytics Fundamentals - Lesson 6.3 Multi-Channel Funnels reports

Digital Analytics Fundamentals - Lesson 6.4 Attribution reports