IAS：2025年新媒体环境下广告商营销效能与品牌资产提升策略白皮书（英文版）

The dynamic digital ecosystem will continue to pose unprecedented opportunities and challenges for advertisers. As user-generated content, new social platforms, and mediums like podcasts continue to emerge, it's increasingly clear that protecting a brand's reputation plays an inextricable role in that brand's performance. The shifting digital media landscape underscores the need to take a nuanced approach to brand safety and suitability: a one-size-fits-all strategy is not a prope