Luminate:2024年年终全球音乐行业报告(英文版).pdf |
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On-Demand Audio (ODA) streaming continued to grow globally in 2024 but, when looking at U.S. growth versus the rest of the world, ODA streaming in ex-U.S. territories grew collectively at a faster rate of +17.3%, while the U.S. growth rate was +6.4%. In the following report, we take a look at these streaming growth trends through the lenses of specific countries, platforms and service types. For example, premium streaming — meaning paid subscriptions and not solely ad-based — is growing its o
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