Ascend2：2016年营销技术战略调查报告（英文版）

Marketing Technology Strategy TABLE OF CONTENTS The importance of marketing technology Types of marketing technology used Availability and utilization Most important objectives Success achieving objectives Impact on performance Obstacles to success Extent of technology integration Marketing technology budget Strategy planning resources Survey methodology and demographics About Ascend2 THE IMPORTANCE OF MARKETING TECHNOLOGYTYPES OF MARKETING TECHNOLOGY USEDEmail marketing technology is used by 82