Warc&King Content：原生广告，趋势与未来？（英文版）

Native Advertising: TREND or FUTURE? INTRODUCTION: LEANNE BRINKIES, GLOBAL HEAD OF NATIVE ADVERTISING, KING CONTENT SUMMARY: ED PANK, MANAGING DIRECTOR, WARC ASIA-PACIFIC WARC + KING CONTENT NATIVE ADVERTISING SURVEY WHERE DO YOU WORK? BUDGETS OF BRAND OWNER RESPONDENTS HOW KNOWLEDGEABLE ARE YOU ABOUT NATIVE ADVERTISING? WHY INVEST IN NATIVE ADVERTISING? HOW DO YOU FEEL ABOUT NATIVE ADVERTISING? DO YOU OR YOUR CLIENT HAVE A SPECIFIC NATIVE ADVERTISING STRATEGY? HOW LIKELY ARE YOU TO CONSIDER NAT