WhartonAI at Wharton：2024年引导生成式AI的早期发展报告（英文版）

In 2024, Generative Al (Gen Al) entered a new phase, as companies moved beyond initial hype and amazementtowards a focus on proving ROl and understanding its performance. Trial of Gen Al surged this year, with 72% ofdecision-makers reporting uses of Gen Al once a week, compared to 37% in 2023. Increases are pronounced inthe fiunctional areas that lagged last year, including Marketing, Operations, and HR. Greater experimentation hasshifted sentiment, with more decision-makers feeling "ple