麦肯锡：2024年OEM做好售后市场和服务的重要性及突围之路研究报告（英文版）

Whether manufacturers serve consumers, other businesses, or governments, the aftermarket and service matter. For many OEMs, what began as a relatively unsophisticated side business selling spare parts now contributes to a majority of their margins: these can be up to four times as high as they are for new units. This pattern is evident among top market performers, as companies that have excelled in the aftermarket and service have been strongly rewarded over the past 15 years, with double the