Spate：2024年抖音上的顶级K-美容品牌报告（英文版）

The K-Beauty influence on the US beauty industry is not new, though a recent new wave spanning various categories reinforces Korean beauty culture's impact on American consumers. This report focuses on Korean brands garnering significant social media traction on TikTok in the US. Specifically, we dive into the platform's top-viewed and fastest-growing Korean brands. Delve into the trending hashtags alongside these brands to unravel the key factors influencing their appeal and uncover