凯度：2025年凯度BrandZ最具价值中国品牌100强榜单及报告（英文版）

In all, 68 brands in the 2025 China Top 100 have grown since 2024 – almost twice as many as the year before. The country’s largest brands performed especially well this year, including Tencent, Huawei, Haier, Meituan, and Xiaomi. 2025 is a big anniversary year for Kantar BrandZ in China, as well as for the Kantar BrandZ practice globally. Kantar BrandZ released its first ranking of the world’s most valuable brands 20 years ago; five years after that, its first China ranking.