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All Wrapped Up 2016 Christmas Holiday Shopping Recap |
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All Wrapped Up2016 Christmas Holiday Shopping RecapTABLE OF CONTENTS
Anatomy of the Season
A Mobile-First Season
Social Emerges
Shoppers Turn to Search
Shoppers Come Back
Key Takeaways
The story of the record-breaking digital commerce growth has become clichéd over the years, but this shopping season brought real headlines: Black Friday ― formerly known as the big in-store shopping day ― became the biggest digital day, outpacing Cyber Monday for the first time. This milestone marks a tangible sh
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