毕马威：2025年智能零售：AI驱动转型的价值创造蓝图（英文版）

Artificial intelligence isn't just transforming retail; it'sdisrupting it at its core, unlocking game-changingopportunities while forcing retailers to rethink how theirentire business functions, from product design throughto customer engagement. Al is the ultimate doubleagent-on one hand, it gives retailers the power to craftmmersive, hyper-personalized experiences that captivatecustomers and streamline operations. On the other,smarter tools empower consumers to hunt for betterdeals,