泊客电商&Helium 10：2025年美国市场年中零售媒体&夏季促销基准数据报告（英文版）

Price Sensitivity Shapes Spending for Advertisers and Consumers As prices tick up due to a mix of economic pressures, both brands and shoppers have started shifting their behavior across platforms. On Amazon, brands are investing more heavily in advertising to help maintain sales, increasing average daily spend for Sponsored Brands by +4.2% QoQ and for Sponsored Products by +7.8%. On Walmart, Sponsored Brands investment rose more than +12% quarter-over-quarter. On the consumer side, the impac