Sprinklr：2023年零售行业基准报告 数字化统一客户体验管理（英文版）

This white paper explores the importance of embracing a digital-first strategy for growth, followed by an in-depth discussion of how AI insights can give financial services businesses a competitive edge through strategic insight and effective segmentation and targeting. Next, the paper delves into how personalized marketing and digital sales can accelerate digital transformation, with a focus on advertising, engagement and conversion. The subsequent sections highlight the importance of provid