Pixalate：2024年Q2全球联网电视无效流量（IVT）基准报告（英文版）

This research report explores the evolution of IVT rates in the open programmatic web ad marketplace over time, providing a comparison across global regions, analyzing IVT rates by device, and comparing IVT rates on mobile websites with desktop websites. ➔ As of Q2 2024, the global IVT rate for desktop web stands at 11.1%, lower than mobile web (11.6%), CTV apps (19%), and mobile apps (20%), according to Pixalate’s data. ➔ IVT rate in the open programmatic mobile web ad marketplace for Q2 202