Brand Finance:2024肯尼亚品牌25强报告(英文版).pdf |
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Equity Bank increased its brand value by 1% to KES 65.8 billion, retaining its position as the most valuable Kenyan brand and the strongest. This valuation is particularly noteworthy given the challenging economic conditions characterised by increased loan loss provisions, which led to a drop in net profit despite robust growth in interest income.
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